Everyone knows that a good-looking SaaS website is key to attracting customers and generating sales. But what your site says about you is important as well. Providing amazing content and establishing authority in your market are what separate you from the competition. That’s what great SaaS web copywriting is all about.
That’s why you need focused copywriting to enhance your message. Choosing just the right words help to set the tone for your site, capture visitors’ attention and keep them coming back for more.
THE SAAS WEB COPYWRITING PROCESS
Like any other creative project, designing great web copy starts with a plan. We’ll begin by chatting over the phone or online so I can learn more about you and your project goals. A few topics to think about:
- Your Business– Who are you and what do you do? What makes you better, faster or different from all the rest? We’ll work together to uncover your UVP (Unique Value Proposition). The reason why customers will choose you over the competition.
- Your Customers – What’s the persona of your ideal customer? How can you solve their problem or meet their needs better than anyone else? Customer profiles are a frequently overlooked area of SaaS Web Copy. You’re better off serving a specific segment or niche vs trying to appeal to everyone.
- Your Goals – How will you use web copy or content marketing to grow your SaaS brand or serve your audience? What’s your ultimate destination? Understanding your goals and objectives allows me to craft laser-focused web copy that generates results in record time.
SAAS WEB COPYWRITING THAT GETS NOTICED
Writing Web Copy is different from brochures or sales letters.
Web visitors tend to have shorter attention spans. That means scanning pages quickly for the information they need (or else searching elsewhere). That’s why it’s crucial to break larger topics down into actionable, bite-sized chunks that are easy to consume.
Logical content organization – along with targeted keyword emphasis – creates a powerful message that hooks customers fast (and keeps them engaged for the long haul).
There’s no denying it – the web is changing rapidly and the emphasis on content is a major reason. Make sure you’re working with an experienced SAAS Web Copywriter to address the needs of your clients and enhance the growth of your business.
Reach out afterward and let’s talk about your SaaS web copywriting strategy.