If you’re anything like me, you get a deluge of ads in your Facebook feed.
While most get scrolled past immediately, one occasionally catches my eye.
Most times, it’s something I’m interested in.
Every now and again though, I pause for pure astonishment.
Take this morning for example. I was catching up when I spotted this gem inching down the page.
“Trash Bin Cleaning”
Not only had I never heard of it but knew for sure no one would pay for such a thing.
I mean, it’s a trash can.
It’s supposed to be ugly and stink.
But, upon second thought, I knew my foot was destined for my mouth.
Because if there’s one point consumer behavior has proven, it’s that people will buy anything.
Especially when they feel it will improve their lives, happiness, or productivity.
Think about bottled water.
Up until the 70s or 80s, people would have considered it heresy to drink from anything but the tap.
But with the marketing trumpets of convenience and purity, an entire new industry was born.
The same can be said of the automotive trade.
Did we really need daytime running lamps, keyless entry, or tire pressure monitoring systems to get from point A to point B?
Of course not.
Some will argue it’s for “safety”, but I say otherwise.
Paying $250 for new tire sensors (to turn that stupid dash light off) will do that to you.
It’s not all doom and gloom though.
Sometimes, we actually NEED the things we don’t know about.
Like smartphones, indoor plumbing, and free shipping.
Well, 2 out of 3 anyway (can you say porta potty?).
Luckily, the rule of manufactured demand applies to clients as well.
If someone hires you to write website copy, but you spot a sinkhole in their sales funnel, you have an obligation to tell them.
Maybe you’re creating case studies, but notice they’re not utilizing email marketing, autoresponders, or lead magnets.
If you care about your client (which you should), don’t hesitate to shine your spotlight wherever needed.
After all, they’re leaving money on the table otherwise.
The voice in your head may tell you-you’re being pushy, overstepping your bounds, or coming off as rude.
Looking out for other’s best interests is always the right thing to do.
If you happen to be the beneficiary of the changes, so be it.
So long as your providing value, there’s nothing to feel guilty about.
Becuase if you don’t suggest the improvements, someone else will.
That’s Money YOU’RE leaving on the table.
And just like my garbage can with the wobbly wheel, that really stinks.
How are you leaving money on the table with your clients? What can you do to fix it?
Leave a comment and let us know.