Remember going to church as a kid?
Your parents dressed you up and told you to be on your best behavior. Only to turn around and make you sit in those rock-hard pews for hours on end. Every sound made was greeted by a shushing (or a grownup’s evil eye). While the intent was good, it just wasn’t the most conducive place for a kid to feel welcome.
However, as an adult, I’ve found the church to be a more enjoyable locale to visit. Especially after discovering one as progressive in their attitude as mine. For starters, there’s no real dress code. You see guys in slacks and polos sitting next to dudes in shorts and flip-flops. They even serve Starbucks in the snack area (and have a live band leading the worship service each week). Pretty cool.
And in the fall, the pastor always weaves a story about Dallas Cowboys football into his sermons.
It’s a fun place to be.
It’s Not Church The Way I Remember
But this past week, they took it to the HNL (Hole…Nuba…Lebel).
You see, it was time for Vacation Bible School. Remember those days? Sitting in a musty church basement singing hymns and making popsicle art. The highlight of your day being a game of tag outside and downing a jug of grape Kool-Aid afterward.
Well, I’m here to tell you, that’s not the case anymore. My church is “in tune” with their audience. Especially the kids.
The entire week of VBS was themed around playing video games. Yep, you heard right. “Level Up With God” was the tagline for the event.
And they did it BIG…
There was a homemade Mario Kart in the lobby for kids to take pictures in. Gold stars and coins hanging from the ceiling (in honor of our favorite Italian plumbers). How about a Minecraft house complete with block pig faces and melee weapons? Not to mention the Donkey Kong, Tetris, Fruit Ninja and Angry Birds displays decorating the entire building.
Even the pastors got in costume and acted like Mario and Luigi.
It was crazy!
I gotta admit – after seeing it all, I was pretty jealous. A lot of those games took me back to my mullet-sporting days of yesteryear. *sigh* …memories
But honestly, as much I liked it, my kids LOVED IT even more. It was bananas! They couldn’t stop talking about how much fun it was, all the things they learned and kept asking when could they go back again.
In summary, the church SERIOUSLY delivered the goods…
Understanding Your Audience is Key
When you think about it though, it makes sense. The church was adept at knowing what motivated their audience (the kids). What pushed their buttons (pun intended). Most importantly, they understand that keeping in step with their prospects is key in allowing their message to resonate and make an impact.
I mean, truthfully, it’s a lot like the way we run our businesses. Constantly fanning the flames of our customers’ desires. Building long-term relationships to keep our prospects happy. Providing information and entertainment that makes them want to stick around.
And how do we go about this task? Simple – by producing a continuous stream of content.
Blog posts and articles, case studies, lead magnets, you name it. Valuable content that increases engagement or inches prospects along your sales funnel until there’s only one logical choice left – to buy or book an appointment.
While we know the need for creating this type of content, the majority of us fail to respond. The specific reasons vary – lack of time, interest, ability, you name it – but the results are always the same. It just doesn’t get done.
But what if I told you there was help available and you didn’t have to go it alone? That you could get exceptional quality content that’s plug-and-play ready for your next project.
How about collaborating with a partner that actually cares about your business and wants to see you succeed? A pro that’s easy to work with, delivers on time and budget and produces killer content every go round.
Would that get your attention?
If so, you’re in luck. I can assist with your web or sales copy, marketing materials, or lead-generating posts and articles. Let’s get together and talk about your audience, uncover what makes them tick, and feed them more of what they’re yearning for.
No drama, no BS – just results (Scout’s honor).
Now if you’ll excuse me, I’m gonna break out the NES and fire up a few games of Contra… (up, up, down, down, left, right, left, right, B, A, start).